Microsoft turned to renowned comedian Jerry Seinfeld , from hit show seinfeld, to help in improving the image of Windows Vista Operating system. According to Wall Street Journal report, Microsoft will pay $10 million to Jerry Seinfeld for serving as pitchman along with company chairman Bill Gates in various ads which will be aired starting this fall.

The ads will use various kinds of slogan like “ Windows, Not Walls” and “Stress breaking down barriers that preven t people and ideas from connecting, According to Wall Street Report. The ad campaign could cost Microsoft about $300 million which is now considered the largest campaign ever from Microsoft.

Apple has been running Anti Vista campaign for nearly two years. In almost all ads, Apple has used ads to project the shortcoming of Microsoft’s operating system and pitching the strength of its Mac. Due to these ads, Apple has seen impressive sales growth.

According to chief executive Steve Ballmer’s email in which he wrote that “”In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving,”. He further said that “Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience.”

Now the time will tell whether they have the same success by running ads against Apple Mac platform. I guess we have to wait and see!!

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