Group M’s Media Report states “China is set to take over from the United States in 2008 as the biggest source of growth in global ad spending. Although the United States remains a much larger advertising market over all, China will account for 24 percent of new spending worldwide, compared with 20 percent for the United States.”

Heralded partly by the fact that television advertising in China has a long way to go before it catches up with the rest of the world, Out-of-Home and indeed, Digital Signage seems to be the medium of choice for pushing advertising content to the teeming billions.

According to NSR’s market research for the Global Market for Digital Signage report pegged the Chinese Digital Signage industry in 2007 at nearly 50,000 networked sites with each site on average utilizing between five and six screens. The average number of screens and the segmentation of these sites is very different from the rest of the world, where global Retail locations tend to dominate the pie. In addition, average screens per global site are between three and four globally.

Focus Media, AirMedia, VisionChina and CGEN, The “Big-Three” of Chinese Digital Signage, command a staggering $5.375 billion in market capitalization which, according to NSR, represents scale comparable to the entire Digital Signage industry world-wide.

Source: NSR.COM