The never ending hunger is increasing day by day to get hi-tech cellular device, which is not an easy task to manage with. The brands moving ahead in the race are iPhone and the Blackberry.

One of the biggest competitors of iPhone is Blackberry Storm, with its touch screen capabilities and now opening its arm to launch new application store. The more important discussion begins, when it come to the customer loyalty of both individual units.

The Blackberry has given the name of crackberry by considering its addictive attributes. But on the other hand more people are observed using iPhone than Blackberry, it could possibly be a selective criterion adopted by the consumer.